Adidas Football

Nitrocharge Your Game

Tribal & DDB Amsterdam

The new adidas nitrocharge football boot is packed with 5 features that give back energy to a player whenever he makes a move. And that’s exactly what players experienced in Nitrocharge Your Game. The more physical energy players put in, the more explosive the game. At 5 key-moments during the game’s interactive film, each tying back to the 5 boot features, players completed a series of high-paced challenges to Nitrocharge each move. Using their mobile phones as a controller.

Nitrocharge Your Game - Teaser

Nitrocharge Your Game - Full Experience

Credits

Soundtrack by: Noisia "Shellshock"
Agency: DDB & Tribal Amsterdam
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Bart Mol
Copywriter: Pol Hoenderboom
Creatives involved: Stef Jongenelen, Yona Hummels, Chris Pugmire
Client Services Director: Sandra Krstic
Producer: Sophie Rhys-Evans, Richard Land
Strategic/Planning Director: Alistair Beattie, Peter Hayden
Interactive Designer: Joeri Kiekebosch
Film Director: Rogier Schalken
Interactive Director: Jouke Vuurmans
Director of Photography: Clemens Baumeister
Technical Director: Mart Kolthof
Animation Director: Pierre Nelwan
Football choreographer: Mike Delaney
Executive Film Producer: Jelani Isaacs (B&I)
Executive Producer: Quinten Beek
International Project Director: Joris Pol
Senior VFX artist: Aljen Hoekstra, Okke Voerman
Mobile developer: Michiel Brinkers
3D specialist: Johan Holwerda
Compositor: Angelo de Witt, Melissa van het Spijker
Editors: Nils Rensen, Frank van Rooijen, Sander van Wijk & Rogier Schalken.
Color grading: Sander van Wijk
Designer: Kjegwan Leihitu
Animation: Vincent Mei & Wouter Twillert
Actionscript Developers: Hendrik-Jan de Harder, Dennis de Rooij, Peter van de Noord
Mobile/Backend Developer: Edgar Post
Sound Design: Maarten Meussen, Dave van Luttervelt
2nd camera operator: Alexander Bloom
First AD: Jurriaan Rhode
Gaffer: Uwe Kuipers