Wrangler

Born Ready

We Are Pi

Iconic American brand, Wrangler, has launched Born Ready; a new brand platform developed by Amsterdam based Ideas Company, WE ARE Pi. The platform is designed to inspire everyday adventures and introduce Wrangler’s new signature product line, the “Ready Range".

TVC & Interactive film

Credits

Client - Wrangler Europe / VF Corporation
Marketing lead - Ilaria Pasquinelli

Agency - We Are Pi
Brand Lead – Alex Bennett Grant
Creative Director - Barney Hobson
Creative Director - Rick Chant
Design Director - Nessim Higson
Art Director – Kaz Salemink
Strategy Director - Jessica Perri
Strategist - Andrea Van Den Bos
Executive Producer – Kimia Farshidzad
Producer - Kate Pirouet
Project manager – Ambar Surastri
Account Executive – Hollie Beever

Production Company - MediaMonks Films
Service production - Manifesto film production
Director – Rogier Schalken
DOP – Robbie Van Brussell
Producer – Karen Whitehouse
Executive producer - Nell Jordan
Editor - Sander Van Wijk
Grading - Scott Harris, Glassworks Amsterdam
SFX - Michiel mullink, Amp studio Amsterdam
Music – Michael Kneebone, Toolbox
VFX supervisor- Okke Voerman
Compositor - Richard van Dusschoten
3D artists - Ivo Diependaal, Tashina Van Zwam, Martijn Grootendorst, Dimitar Kralev
3D animation - Bob Wijgman, Paulien Bekker
Voice over – Nicholas Hristou